![]() ![]() Just like with real TV, as soon as your episode ends another creator is waiting to go live. There are also the comments you get during and after the show to consider. For example, in one of her Lives, she had 650 followers overall with a maximum of 150 people watching at the same time. Isabelle’s experience is that followers fluctuate during that time frame. Isabelle Behind the Scenes of Pinterest TVĮvery Pinterest Live is 30 minutes in length. If you embrace this new era with an open mind, and you have the patience to educate yourself and your audience, you’re going to win like never before. We, as creators, have to let go of our fears and pre-conceptions about the Pinterest platform. Pinterest is changing and we need to change along with it. Pinterest marketers are much more accepting of this pin format today and have a greater understanding of how it works. Pinterest TV will look very different a year from now. When new features first hit the Pinterest platform, they are in a state of constant evolution. It is a two-way conversation that can generate some very deep questions. While Isabelle agrees that Pinterest users are more introverted, she finds that when her Gen X audience shows up, they are really in it with her. Pinterest users tend to be very introverted and video has felt like a speed bump. We have seen over the years that video has kind of been a tough sell on Pinterest. She says there is no price tag you can put on that. You create great connections that build a stronger and more tangible community of followers. You become “real” to your audience as you interact and answer their questions. Isabelle gained an audience of followers who show up for everything she does. It gives you the ability to see the effect going live has on your Pinterest growth.Īccording to Isabelle, the increase in followers from her first live was great but the community she built from interacting live with her audience was priceless. The metrics are then shared with you a few days after your episode. Before going live, they go to your profile and track your current metrics. She says that doing Pinterest TV episodes has brought an increase in Pinterest followers and traffic to her site.īecause Pinterest TV is an emerging feature, Pinterest tracks every single metric very closely. ![]() Isabelle’s first official show aired in December 2021. Pinterest TV gives you instant authority with everyone who watches you. You can take advantage of the monetary side by creating an incredible connection with your audience, offering an ebook, or even promoting affiliate links. ![]() She says it may be a bit more challenging for people who don’t have physical products but she still sees it as a great opportunity to showcase the value of your content. Isabelle thinks it is an amazing feature for people who have products to sell, especially if they are physical products. Pinterest TV, or Pinterest Live as it is often referred to, is an exciting new way for pinners to be online with a live person and buy featured products right from the Pinterest platform. Users can even save episodes and rewatch them later. Every week, they have new episodes on Pinterest TV that are recorded and available for pinners on demand. Simply put, Pinterest TV is live, original, shoppable episodes featuring creators and brands right on Pinterest. Isabelle was hand-selected by Pinterest as a special creator for the Pinterest TV feature so she has an inside track on what this emerging product is and how it works. Pinners and creators there are just becoming familiar with that feature, but it was idea pins that provided her the opportunity she has now with Pinterest TV. Isabelle says that idea pins are still new in Brazil. In fact, according to Pinterest’s Global Head of Sales, Brazil is one of Pinterest’s largest markets outside of the US. Isabelle says Pinterest is big in South America. We hear a lot about Pinterest expanding globally, especially the push into South America. It was a huge educational tool for her that she carried into her professional life as a consultant in Brazil and now as a content creator here in the U.S. Isabelle majored in social communication and marketing where she used Pinterest all the time. She was born and raised in Rio de Janeiro, Brazil, but currently lives in New Jersey with her husband. She has worked with digital marketing her entire professional life. Isabelle Dias is a personal development specialist turned content creator. Introducing Pinterest TV: The Next Big Pinterest eCommerce Tool Meet Pinterest TV Creator Isabelle Dias ![]()
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